Best The Tipping Point: How Little Things Can Make a Big Difference By Malcolm Gladwell
Download PDF The Tipping Point: How Little Things Can Make a Big Difference By Malcolm Gladwell
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Ebook About From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.“A wonderful page-turner about a fascinating idea that should affect the way every thinking person looks at the world.” —Michael LewisBook The Tipping Point: How Little Things Can Make a Big Difference Review :
Gladwell approaches things in a non-scientific way, so it's more inspirational than educational. He tries to show what he percieves as truths, but doesnt go about supporting them in a systematic way. Some of the basis of this book has been overturned by more recent studies. Gladwell is an excellent writer and is convincing, but he should be read with a skeptic eye. Some may say “The Tipping Point” belabors the obvious, which is that things change, sometimes overnight. True, too true, but so what? Malcolm Gladwell, the master of popularized social research, makes us care about the mechanisms of seemingly abrupt shifts in the course of human events—such as why William Dawes’ midnight ride to warn that the British were coming didn’t start the American Revolution, but Paul Revere’s did. Turns out Revere’s personality helped his news galvanize patriots to pick up their rifles, while Dawes’ identical cry made people turn over and go back to sleep. Revere had two of the three traits Gladwell identifies as necessary to the spread of social trends: he was a Connector and a Maven. Revere had a vast rolodex of acquaintances in colonial Massachusetts and he knew everything there was to know about the nascent independence movement. He set the scene for resistance to the onmarching British, and a few local men of Gladwell’s third type, the Persuaders, finished the job of rallying the militias of Concord and Lexington. Gladwell is adept at explaining the academic research that led to such popular ideas as “six degrees of separation” and relating such social science experimentation to his overall theme of how change happens. He goes deeply into the discoveries about learning that led to the success of “Sesame Street” and “Blue’s Clues”—these shows’ producers used the idea of “stickiness” to instill basic principles and values in pre-schoolers. The “broken windows” theory of policing gets a thorough explainer, including a side trip into how do-gooding seminarians can allow themselves to avoid being good Samaritans. Advertising is one of the great accelerators of trends, and Gladwell marshals a few Madison Ave. case studies to show how commercials tip us into parting with our hard-earned cash. Absolutely painless learning is what Gladwell offers, with a side benefit of greater self-awareness. Read Online The Tipping Point: How Little Things Can Make a Big Difference Download The Tipping Point: How Little Things Can Make a Big Difference The Tipping Point: How Little Things Can Make a Big Difference PDF The Tipping Point: How Little Things Can Make a Big Difference Mobi Free Reading The Tipping Point: How Little Things Can Make a Big Difference Download Free Pdf The Tipping Point: How Little Things Can Make a Big Difference PDF Online The Tipping Point: How Little Things Can Make a Big Difference Mobi Online The Tipping Point: How Little Things Can Make a Big Difference Reading Online The Tipping Point: How Little Things Can Make a Big Difference Read Online Malcolm Gladwell Download Malcolm Gladwell Malcolm Gladwell PDF Malcolm Gladwell Mobi Free Reading Malcolm Gladwell Download Free Pdf Malcolm Gladwell PDF Online Malcolm Gladwell Mobi Online Malcolm Gladwell Reading Online Malcolm GladwellRead Online Game, S*x, Match (#Love Wins Book 4) By Ana Byrde
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